Adidas Reveals In-Game Apparel Drop for 'Xociety' Shooter on Sui

Adidas and the makers of Sui-based game Xociety announced a collaboration this week to release limited edition NFT mystery boxes containing in-game character skins, marking the athletic apparel brand's latest move in the blockchain world. The collection, launching May 16, will offer 2,600 mystery boxes priced at $129 each, each containing Adidas-themed virtual clothing and accessories for player avatars in Xociety—a "pop shooter" game built on the Sui blockchain. Each mystery box contains Adidas-branded digital clothing sets with varying rarity levels from "Uncommon" to "First." The boxes also include authenticity certificates and XCS tokens representing corporate shares in Xociety. The tokenized apparel NFTs can be traded on marketplaces following the drop. The mystery boxes will be available for purchase through Sui NFT platform Tradeport, with sales continuing until May 23. The rarest First tier boxes will include all eight available Adidas skin sets, while Uncommon boxes include three sets. Each set features an Adidas-branded top, bottom, and sneakers for players' digital avatars. Xociety will hold its next playtest on May 15, with the game available via the Epic Games Store. The firm raised $7.5 million last summer to help fund production of the game. Adidas first entered the NFT space in late 2021 via a collaboration with the Bored Ape Yacht Club, and has launched further apparel drops alongside crypto projects like Doodles and Stepn. While Adidas has continued playing in the space over the years, other apparel giants have exited the industry. Nike shuttered its RTFKT subsidiary—which had produced co-branded digital and physical sneaker drops—at the end of 2024, three years after acquiring the once-hot Web3 startup.