Trump Media and Technology Group will launch the Truth API on August 1, allowing financial services companies to pay for access to real-time data from Truth Social. This marks the company's first expansion of its media business into the data licensing sector. Initially, it will provide real-time posts from the top 10 accounts on the platform, including Trump, White House Chief of Staff Kash Patel, Deputy Chief of Staff Dan Scavino, and U.S. Secretary of Health and Human Services Robert F. Kennedy Jr. The company plans to expand the range of accessible accounts based on customer payment levels. Interim CEO Kevin McGurn stated that the company has signed multiple clients before the launch, including financial news agencies and high-frequency trading firms, but did not disclose specific names. Some institutions have previously scraped Truth Social data for resale to clients, and the authorized API will be significantly faster than scraping methods. Trump Media is also discussing licensing Truth Social data to AI companies for training large language models. The company reported $3.68 million in advertising and subscription revenue last year, with a net loss of $712 million, primarily due to accounting costs related to cryptocurrency investments.
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