Why is the way out for real estate and consumption upgrade Consumer Product Finance RWA?

Original Title: "Why is the Way out for Real Estate and Consumer Upgrade Consumer Production Financing RWA?"

Original Author: Yekai (WeChat/Twitter: YekaiMeta)

Nowadays, many people and projects related to RWA focus very microscopically on a single asset pool or enterprise.

Many people come in and ask: Can real estate be used as RWA? This age-old topic has been addressed many times, but to answer again: Mainland real estate doesn't have much opportunity, but opportunities exist overseas in places like Singapore, Dubai, and the United States.

There are also many who ask: Can consumer-related assets be used as RWA? For example, consumer loyalty points, store transaction records, etc. However, most consumer-related assets are transaction flows without underlying assets.

In fact, most people have not viewed this from the perspective of consumer upgrade, rising to an overall consumer production finance model. Commercial real estate is an asset that is not very popular as RWA; consumer transaction flows are asset-less; entertainment traffic, although lively, does not constitute an asset; however, these can be combined to form an integrated consumer production finance model.

Commercial real estate is a fixed asset, branded merchants represent operational cash flow assets, consumers contribute consumer loyalty points and consumption scenarios, entertainment traffic drives traffic conversion, creating consumer data assets or content assets. When these form a complete consumer production finance ecosystem, these combined assets may become a high-quality RWA asset package.

This consumer production finance asset package model addresses the challenge of consumer loyalty point asset securitization. The only way out for consumer loyalty points is to be placed in a large RWA within a consumer production finance context because consumer loyalty points are fundamentally a liability-type asset for a company. If they lack liquidity, they will gradually lose attractiveness and value. Consumer-facing liability-type assets can be tokenized through RWA, transforming 2C liabilities into 2B cash flows for a Loyalty operation SPV. Asset securitization is more focused on the 2B corporate financing market, making it difficult for financial products to target 2C.

The entire consumer production finance structure can be broken down as follows:

Operating Costs—operational fixed assets such as real estate, the leasing relationship between owners and merchants, where merchant revenue secures the real estate rental income for the owner, often sourced from on-chain Oracle mechanism data;

Marketing Costs—advertising, traffic, marketing traffic conversion determines consumption;

Consumer Subject—consumers, consumer spending is core to merchant revenue;

Consumer Scenario - Product consumption and loyalty points, the bond between merchants and consumers often begins at the merchant's physical location;

Loyalty Points Scenario - Member benefits and gift redemption, the incentive for merchants/brands and the recognition of accrued liability assets by consumers;

Repeat Purchase - Point incentive, between merchant and consumer;

Refer New Customers - Membership loyalty and point incentives, headcount/traffic, between merchant and consumer;

Production and Sales Data - Consumer data and dissemination data assets around consumption scenario tags, data assets that merchants and brand owners are willing to pay for, with design space for AI Agent intelligent agents;

Traffic Marketing - IP digital marketing, similar to the meme phenomenon, converting consumption and the key to IP storytelling, potentially complemented by derivative NFTs or meme tokens.

From the perspective of splitting asset bundle structure, let's look at the economic model of consumer finance. The core concept is: Prosumer, where consumption is production. We can see that owners of commercial real estate, tenants leasing shops, and merchants whose business operations and cash flow come from consumer scenarios, tokenize consumer loyalty points (consumption mining), and user acquisition and conversion are in fact personalized customized consumer vouchers NFTs designed by brand owners based on AI tags. Ultimately, the incremental value lies in the tokenization of consumer data assets and traffic.

Within this framework, real estate assets can be combined with merchant operational cash flow assets and integrated with consumer loyalty points, consumer data assets, and cultural and entertainment traffic assets: Real Estate - Commercial real estate, Cash Flow - Consumer scenario, Loyalty Points - Liability-type asset, Consumption and Data - Prosumers, Consumption Traction - Consumer Voucher Card, Entertainment Traction - Traffic Assetization.

If further extended, the consumer industry needs to be planned in several stages:

First layer, RWA underlying assets, around fixed assets of operational real estate, current assets, liability-type assets, supply chain finance assets, etc.;

Second layer, Consumer industry space + industry scenarios, around the consumption, production, consumption, incentive, etc., of cash flow related to consumption and operation, including production and sales data assets;

Third layer, Consumer Finance DeFi, compliant consumer finance stablecoins and consumer upstream and downstream payments PayFI;

Fourth layer, RWA consumer metaverse, the blending of virtual and real with operational real estate, meme space;

However, this kind of planning is more suitable for enterprises such as consumer retail industry leaders, new retail IP traffic leaders.

And those policies related to consumer upgrades, consumer points, and culture-tourism-driven consumption basically need to be carried out in conjunction with consumer finance. Whether it is fast-moving consumer goods retail, sports and entertainment, or new conceptual brand experiential spaces, or even the upgrade direction of WeChat business communities, they are essentially all about Consumer Finance Real-World Assets (RWA).

The core of Consumer Finance RWA lies in IP narrative. The consumption industry scene, based on the main brand or space theme, needs to be upgraded to an IP narrative with a unique tone and plot, conflict, and contrast. Real estate is not just a place. When combined with branded merchants, themed consumer scenes, and unique consumers, it can be designed as a cultural narrative, which is the Consumer Entertainment Metaverse, or a large-scale interactive drama game metaverse.

RWA is not just the tokenization of assets, but also the narrative upgrade of the combination of real-world assets and virtual assets—RWA from the perspective of Web3.0 is the Consumer Metaverse that combines the real world with the virtual world, combining the scene, narrative, and marketing of Memes.

If you are still willing to think further, you can also think about: "IP + RWA Tokenization + RWA Trading Market + Liquidity Scenarios (consumption, gaming, etc.) + meme"

#ARAW Always RWA Always Win! In 2025, the RWA market will rapidly find its position in the rapid growth. The new year will officially start the apprentice enrollment, welcoming young talents aspiring in the direction of RWA to take their place.

More and more friends are coming to ask specific project questions. It is not possible to provide detailed answers on WeChat. Soon, in-depth analysis courses and practical study camps will be launched. It is still best to come to the classroom to listen in detail, interact, and conduct sandbox simulations. You can add WeChat YekaiMeta to join the RWA industry discussion group to participate in specific RWA tracks and project product discussions.

This article is a contribution and does not represent the views of BlockBeats.