Forbes: Will There Be a DeFi Cycle in This Cryptocurrency Bull Market?
Original Article Title: Will There Be A DeFi Cycle In This Crypto Bull Run?
Original Article Author: Sean Lee
Original Article Translation: Plain Blockchain
As the crypto market enters a new bull market phase, the most pressing question is whether Decentralized Finance (DeFi) will once again take the spotlight. While the DeFi craze of 2020 propelled the development of the entire blockchain ecosystem, this cycle may take a more mature, more rational approach, emphasizing utility and long-term sustainability.
1. Why DeFi Is More Important Than Ever
DeFi has surpassed its experimental origins to become a cornerstone of blockchain innovation. By leveraging smart contracts and decentralized infrastructure, it has provided a democratized financial services channel for millions of users worldwide.
DeFi is no longer a marginalized experiment but a validated disruptive technology. In 2021, around 1.4 billion people globally are unbanked, with another 1 billion underserved by banking services. DeFi offers a path to financial inclusion, allowing users to bypass traditional financial intermediaries. Today, stablecoins have become the market's backbone, while DeFi lending platforms, decentralized exchanges (DEXs), and staking protocols have fundamentally altered the flow of capital.
2. The Current Bull Market
To assess the possibility of a DeFi cycle, we need to analyze the current market dynamics. In the ongoing bull market, the prices of Bitcoin and large assets are once again rising, with a total market capitalization exceeding $3 trillion. However, the growth of DeFi does not solely rely on market sentiment. Key metrics to watch:
1) Market Liquidity
The rising Total Value Locked (TVL) on DeFi platforms indicates growing user confidence. The latest data shows a steady increase in TVL, which has now surpassed $750 billion.
2) Institutional Interest
Institutions such as BlackRock and Goldman Sachs are exploring DeFi infrastructure, indicating a trend towards mainstream adoption.
3) User Growth
Wallet activity in the DeFi protocol saw a 30% month-over-month growth, reflecting a continuous increase in user engagement.
3. The Rise of DeFi Innovators
The growth of Total Value Locked (TVL) in DeFi has spurred a variety of new innovative solutions in the market. Among the emerging players shaping the next stage of development, Nudge has stood out. This company has introduced a new foundational mechanism in the DeFi ecosystem: programmable incentive payments, known as "nudges."
Nudge's approach is called the "reallocation primitive," representing a shift in how resources are utilized on DeFi platforms. Users can earn rewards by reallocating assets, while the protocol gains a measurable and scalable tool for user acquisition and retention. This concept goes beyond traditional token rewards, providing a more targeted and efficient mechanism for ecosystem growth.
Maier added, "The inspiration for the propulsion mechanism came from competing protocols targeting the same set of users and capital. By allowing users to profit from reallocating resources, we have created a new incentive mechanism that aligns their actions with the broader ecosystem's success."
Other emerging ventures include Convex Finance and Tokemak. Convex Finance is built on Curve Finance and enhances revenue opportunities for liquidity providers and Curve stakers by streamlining rewards and introducing additional incentive measures. On the other hand, Tokemak acts as a decentralized liquidity provider, optimizing capital deployment across the entire ecosystem through its unique liquidity reactor.
While retail-centric DeFi solutions like Nudge aim to make financial tools more accessible to individual users, there is another class of DeFi applications focusing on institutional utility, bridging the gap between traditional finance and decentralized systems. For example, Singapore's Project Guardian is exploring institutional DeFi through the experimentation of tokenized bonds and deposits to assess the potential of decentralized financial infrastructure. With the support of the Monetary Authority of Singapore (MAS), it aims to combine tokenized assets with permissioned liquidity pools, providing institutions with a secure and scalable blueprint for adoption.
4. The Role of Regulation
One of the key factors that will influence the future of DeFi is regulation. As governments around the world grapple with regulating decentralized systems, new policies have a significant impact on DeFi. Regulatory clarity could propel DeFi into the mainstream or stifle its growth.
Recent developments have shown a mixed picture for the industry. The European Union's Markets in Crypto-Assets (MiCA) regulation aims to create a comprehensive framework for crypto assets, including DeFi protocols. While this paves the way for legitimization, critics argue that overly stringent requirements may hinder innovation.
In the United States, the Securities and Exchange Commission (SEC) has ramped up scrutiny of DeFi platforms, emphasizing the need to comply with existing securities laws. This has led many projects to consider adopting a decentralized autonomous organization (DAO) structure to address regulatory hurdles. "While regulation is necessary, it must be balanced to foster innovation," Maier said.
To delve deeper into regulatory considerations, I recommend reading the "Key Elements of an Effective DeFi Framework" published by the Crypto for Innovation, of which I am a co-author. In this piece, we outline the principles for developing policies that encourage innovation while ensuring consumer protection and financial stability.
5. What Can Drive This DeFi Cycle?
In this bull market, several factors could reignite the DeFi cycle:
1) Institutional Interest: As traditional financial institutions explore blockchain technology, DeFi can serve as a bridge between centralized and decentralized systems.
2) Layer 2 Scaling Solutions: Emerging players in this space are making DeFi more accessible and cost-effective, potentially driving user adoption.
3) Tokenization of Real-World Assets: Integrating real-world assets into DeFi platforms can attract a broader audience and increase utility.
Maier added: "The next DeFi cycle will prioritize utility over speculation."
6. Conclusion
Despite the uncertainty of regulation and market sentiment, DeFi's fundamentals remain strong. With innovative platforms like Nudge leading the way and continued advancements in blockchain technology, DeFi is poised for a resurgence in this bull market. The next few months are crucial in determining whether DeFi can overcome challenges and reclaim its position as a driving force in the crypto ecosystem.
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On March 4, 2026, DDC Enterprise Limited (NYSE American: DDC) today announced preliminary, unaudited full-year financial performance for the year ended December 31, 2025. The company expects to achieve record revenue and record positive adjusted EBITDA, primarily driven by continued growth in its core consumer food business and overall margin improvement. The final audited financial report is expected to be released in mid-April 2026.
Revenue: Expected to be between $39 million and $41 million, reaching a new company high.
Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.
Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.
Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.
In 2025, DDC's core consumer food business maintained strong operational performance.
The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.
In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.
In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.
As of December 31, 2025: The company holds 1,183 BTC.
As of February 28, 2026: Holdings increased to 2,118 BTC
Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC
DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation
DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.
The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.

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DDC Enterprise Limited Announces 2025 Unaudited Preliminary Financial Performance: Record Revenue Achieved, Bitcoin Treasury Grows to 2183 Coins
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Revenue: Expected to be between $39 million and $41 million, reaching a new company high.
Organic Growth: Excluding the impact of the company's strategic contraction of its U.S. operations, core revenue is expected to grow 11% to 17% year over year.
Gross Profit Margin: Expected to be between 28% and 30%, reflecting continued operational efficiency improvements.
Adjusted EBITDA: The company expects to achieve a positive full-year result in 2025, a significant improvement from a $3.5 million loss in 2024, mainly due to rigorous cost controls and a higher-margin sales mix.
In 2025, DDC's core consumer food business maintained strong operational performance.
The company also disclosed Core Consumer Food Business Adjusted EBITDA, a metric that further excludes costs related to its Bitcoin reserve strategy and non-cash fair value adjustments related to its Bitcoin holdings from adjusted EBITDA to more accurately reflect the core business performance.
In 2025, Core Consumer Food Business Adjusted EBITDA is expected to be between $5.5 million and $6 million.
In the first half of 2025, DDC initiated a long-term Bitcoin accumulation strategy, holding Bitcoin as its primary reserve asset.
As of December 31, 2025: The company holds 1,183 BTC.
As of February 28, 2026: Holdings increased to 2,118 BTC
Today's additional purchase of 65 BTC brings the company's total holdings to 2,183 BTC
DDC Founder, Chairman, and CEO Norma Chu stated, "We are proud to have closed 2025 with record revenue and positive adjusted EBITDA, demonstrating the steady growth of the company's consumer food business and the ongoing improvement in profitability. We are building a disciplined, growth-oriented food platform and strategically allocating capital to Bitcoin assets with a long-term view, aligning with our core beliefs. We believe that this dual-track model of 'Steady Consumer Business + Strategic Bitcoin Reserve' will help DDC create lasting long-term value for shareholders."
For the full year 2025, the company defines "Adjusted EBITDA" (a non-GAAP financial measure) as: Net income / (loss) excluding the following items:· Interest expense· Taxes· Foreign exchange gains/losses· Long-lived asset impairment· Depreciation and amortization· Non-cash fair value changes related to financial instruments (including Bitcoin holdings)· Stock-based compensation
DDC Enterprise Limited (NYSE: DDC) is actively implementing its corporate Bitcoin Treasury strategy while continuing to strengthen its position as a leading global Asian food platform.
The company has established Bitcoin as a core reserve asset and is executing a prudent, long-oriented accumulation strategy. While expanding its portfolio of food brands, DDC is gradually becoming one of the public company pioneers in integrating Bitcoin into its corporate financial architecture.